tarheels

Many of you may know this and many of you may not, but this is by far my favorite time of the year. The college basketball season is in full swing and leading the pack is none other than my favorite team the North Carolina Tarheels. After every game there is a press release describing the game as well as an article by their writer Adam Lucas. I love Lucas’ articles. Here is today’s: http://tarheelblue.cstv.com/sports/m-baskbl/spec-rel/010708aab.html. I know what some of you may be thinking. I don’t even like college basketball. What is she trying to get at? But stay with me.

So I started to think about WHY I love his writing so much and there are a few things to note that I think relate to our jobs as experience designers.

1. He knows his audience (crazy tarheels fans around the world!) and caters to them. He IS one of them!
2. He tells a story (just got through the Ten Faces of Innovation and I can see the storyteller persona as I type). Notice paragragh 3. He is letting the reader set their own context.
3. He knows the subject that he’s writing about. This man knows Tarheels basketball through and through.

Those are the few that I picked out so far. Do you guys see any others??

[techtags: BASKETBALL, EXPERIENCE DESIGN, TARHEELS, UNC]