Lis Hubert Headshot As an avid lover of great businesses that are not only successful in their industry, but that aim to enrich their customers’ lives, Lis has made it her passion to help companies meet their strategic goals. Using her extensive background in information architecture and user centered design, she works to make the complex simple, and to bring understanding and meaning to businesses in order to ensure their products and services exceed both business needs and user expectations. Lis’ goal is to create meaningful products that people love using and which make peoples’ lives better.

By utilizing her unique technology based perspective, as well as her ability to understand complex problems, complex people, and complex organizations, Lis has helped to create these meaningful products for all types of clients, ranging from Fortune 200 corporations to early stage startups. Her most recent example of fulfilling this mission is a partnership with Major League Baseball Advanced Media. This partnership’s aim was to streamline marketing efforts by redefining processes and software that would decrease operational costs, increase team productivity, and deliver more engaging products to the end user.

Lis’ consulting career is overflowing with clients who have found success through partnering with her including, but not limited to, Viacom Media Networks, NewsCorp, Samsung, ESPN, espnW, and Wiley.

When not consulting with clients, you can find Lis speaking across the globe providing workshops and sessions which help to educate people from all backgrounds on the tremendous value of the work she does. She works to inform others on the appropriate intersections of Product, Information Architecture and Strategy with other disciplines, so that everyone can work together to make their businesses better.

Finally, in her off hours, Lis can be found co-hosting the Adrift on Purpose podcast. This podcast aims to explore how to live a life of choice versus a life of obligation, a topic which is becoming ever more important as “working from anywhere” becomes more possible, and prevalent.

In her former life as a “full timer”, Lis worked with industry leader Weight Watchers International to create and enhance their online product offering. Prior to this role, she spent time in San Antonio, where she worked as a User Experience strategist for the United Services Automobile Association (USAA), a Fortune 200 financial services company focused on serving the United States Military and their families. There Lis lead a team of information architects and graphic designers in a 4500 page redesign and was also responsible for defining 18 – 24 month strategic visions for the website. And before it all began, Lis was a web programmer at national insurance leader The Hartford Financial Services Group based in Hartford, CT.

Lis holds a Management Information Systems degree from the University of Connecticut School of Business.

Past Interviews & Appearances

I have been able to spread the word about UX and IA by chatting with others about my points of view. Here are some of my more recent interviews.
100 Women, 100 Stories: Lis Hubert
Lessons Learned from Failure: 6 Expert Designers Open Up
11 Top Designers Share Honest Career Advice
Novice No Longer Podcast Episode 016 – When the Consultant Gets Interns
Intense Agile Development: From Concept to Complete in 100 days
2013 UX Awards: Who Judged, Who Attended, and Who Won
App User Picks: Lis Hubert
UX is for Jocks: 10 Minutes with Lis Hubert

Picture of panel members
Participating on the panel for a local UX + XX Event.

Lis writes her process on the board at general assembly
Explaining my process to the UX class at General Assembly


You can’t change the world if you’re not out in it. I’ve brought my ideas to audiences from New York to Prague and back again. Here are example slides from one of my most popular talks. To view more view my Speaking page.


Not only do I get to share my views here, but I have written on the topics of UX and Strategy for sources from around the world. Check out one of my most popular pieces below, and for more be sure to check out my articles page.

Agile is Wrong for UX

When something is wrong, it deviates from truth or fact. And I can say, with more confidence than ever, that traditional Agile software development methodologies (i.e. Scrum) are wrong for UX. In order to prove my case, I want to take you back to the inception of Agile (as I have read and experienced it) and its related software development methodologies.
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