MBVUX

Last Fall, Paul McAleer and I were talking a lot about our Mapping Business Value to UX workshop. In fact, we were talking about it so much, that I even wrote about it on the Keeping It Real About UX blog. I’m extremely attached to the subject, not just of the workhop, but of what this workshop, the presentation Paul and I gave at UX STRAT, as well as our work on UXmatters.com represents for the UX community. That is a trend in not only talking about our business and technology partners as our users, but also bringing real work outcomes and discussions to our conferences and events.

All this being said, I wanted to take the time to point out that all of our talk is not just for talk’s sake, but that from it we have created an activity that other UXers can take and use in the hopes of establishing better communication of the value of UX with their organizations. The Mapping Business Value to UX framework is just that, a framework that others can (and we hope do) utilize and customize to make their own, in order to describe the value of UX to their businesses.

Thus you can download the PDF of the framework with step by step instructions of how to employ it. You can also re-read our UX Matters articles to get more information on how we used it, what worked for us, and what didn’t. Hopefully you can use the #MBVUX framework in your own work, and if you do we’d love to hear back about how it went. If you have questions in the meantime… you know where to find me.

Good luck!