Some time ago, a good friend and fellow UX colleague recommended I read the book “Thou Shall Prosper: Ten Commandments for Making Money” by Rabbi Daniel Lapin. This friend (who is Chris Pallé over at Wisdom & Craft. Check him out, he’s awesome) knew that I had been increasingly curious about the intersections of UX and Business (especially after he saw my Learn the Business Behind the IA Business talk). It is my duty to say that I’m glad he made this recommendation. It is a book that I highly recommend for any professional out there; from those working in Corporate America to those working for themselves!
The other night, as I was reading more of the book I started to think about the UX community and our reactions towards the Business community. I found myself making many assumptions based off of my own personal views, but realized that I should probably verify those assumptions. That is what this blog post aims to do.
I have included below a question that I’d greatly appreciate your response to. For being generous with your opinion, expect a follow up post with additional insight (hopefully good insight :-)).
More thoughts to come when the results are in!
It’s a trick question because having your customers best interests in mind and creating a better UX leads to better profit margins and a larger ROI.
Do your business people realize that? If so… then answer other!