While at one of the IA Meetups this spring I got some great info on a virtual conference put together for marketing professionals. Will, check out his site at www.augustwilliams.com, let me know that Marketing Profs puts together an interesting conference online a couple times of year. I made a point to tune in to what I could today. Check out the conference info here. There are a few really cool aspects but some that stand out are 1) this is FREE 2) the entire set up of the site is pretty cool. You can “walk” around and check out different “buildings” 3) you can access the information even now that the conference is over. Just go back the site and register and you have access.
A good deal of the information is something that we’ve all heard about as UX professionals. I like to listen in for several reasons. First, I don’t really see myself as a marketing professional, however we are in the business of marketing. It’s interesting to hear the talks given by actual business/marketing counterparts. Second, because a different type of role is presenting, topics/issues that we don’t hear about too much in the UX field come to life. Third, listening in helps to create empathy for my marketing/business counterparts. I can better see where they are coming from and better see how I can help them so that together we can create a better experience over all.
So… Does anyone have other virtual conferences they can share? AND I’d love to hear further thoughts and comments.